Segments and Target Segments
Segments are groups of people who exhibit similar attributes or characteristics. Segments must be distinct from other groups. Segments need not be demographic in nature — segments may consist of individuals who share a similar response to survey questions or display common behavioral patterns in reaction to some stimulus. The concept of target segments is of central importance to marketing; in people analytics, we look to apply this same concept to human resources. In people analytics you also look to make Human Resources serve the interests of what the organization is trying to represent to its target market segments.