Customer Orientation Scale
Reliability & validity
Reliability & validity evidence is syncing from Principia.
Sources
- Susskind et al.
Deploy it
The full item bank and survey deployment live in the People Analytics Toolbox (the enterprise survey-item library), with the min-N privacy gate.
What the literature says
The measurement literature behind this signal — sourced, so you can defend it.
“Figure A.1 shows the positioning of each culture type when measured with two different types of instruments. Guttman and Lingoes’s coefficient of alienation (r = .076) and Shepherd and Kruskal’s stress coefficient (stress = .056) indicate a satisfactory fit of the data to the…”
— Diagnosing Changing Org Culturematch 55%
“Similar concerns exist in many other organizational units. So, even a results orientation is not always “good” and its opposite not always “bad.” One of the main claims from Peters and Waterman’s book In Search of Excellence was that “strong” cultures are more effective than…”
— Cultures and Organizationsmatch 54%
“Whether the score of a unit on a dimension should be interpreted as good or bad depends entirely on where the people responsible for managing the unit wanted it to go. The terms finally arrived at are the following: 1. Process oriented versus results oriented 2. Employee…”
— Cultures and Organizationsmatch 50%
Resources: Diagnosing Changing Org Culture · Cultures and Organizations