Market Innovation Scale
Sample items
- “Our product concept is difficult for existing customers to evaluate or understand.”
- “The use of our product requires a major learning effort by existing customers.”
Reliability & validity
Reliability & validity evidence is syncing from Principia.
Sources
- Zhou, Yim, and Tse
Deploy it
The full item bank and survey deployment live in the People Analytics Toolbox (the enterprise survey-item library), with the min-N privacy gate.
What the literature says
The measurement literature behind this signal — sourced, so you can defend it.
“Companies that seek operational agility are more likely to operate in more decentralized structures and governance; focus on such core business processes as innovation, supply chain, and customer management; and use metrics to closely track operating and customer trends (see…”
— Leading Organization Designmatch 46%
“Think about the effects of proximity (respondents will group elements that are close together). Be mindful of context effects;Keep open-ended questions to a minimum. However, if you do include them, make sure you provide an appropriate amount of writing space;Use headings and…”
— Surveyquestionnairedesigncollectingprimamatch 46%
“The answer may not be clear; however, if you can determine that 70 is in fact a statistically significant difference and 33 percent better than that achieved by similar companies, then you can say with some degree of certainty that an Engagement Index score of 70 out 100 is…”
— People Analytics For Dummiesmatch 46%
Resources: Leading Organization Design · Surveyquestionnairedesigncollectingprima · People Analytics For Dummies