Marketing Capability Scale

“Having done this, the company was able to apply some analytics to determine which should be stand-alone markets with a senior executive, and which needed to be clustered. It also used the four buckets to set guidelines for the kind of infrastructure that was needed in-country as…”

— Leading Organization Designmatch 54%

“Companies that seek operational agility are more likely to operate in more decentralized structures and governance; focus on such core business processes as innovation, supply chain, and customer management; and use metrics to closely track operating and customer trends (see…”

— Leading Organization Designmatch 50%

“Each organization will have its own short list of must-have capabilities. The following are some that are commonly sought by major companies: Build a brandProvide integrated solutions to global accountsEstablish deep and wide distribution in emerging marketsBuild global…”

— Leading Organization Designmatch 49%