library / lib02ef40f16da17540
Predictive HR Analytics, Text Mining & Organizational Network Analysis_ with Excel
In a sentence
A practical, do-it-yourself guide showing HR professionals how to run predictive analytics, text mining, sentiment analysis, and organizational network analysis entirely in Microsoft Excel to drive better business decisions.
This is the only book that teaches Predictive HR Analytics, Text Mining, and Organizational Network Analysis using tools you already own and know—Microsoft Excel and free add-ins—without months of learning R or buying expensive SPSS software. Through step-by-step print-screen instructions, it walks you from defining a business problem through the ARHAT framework, gathering and analyzing data with decision trees, correlation, multiple and logistic regression, mining unstructured text into word clouds and sentiment scores, and mapping employees' social networks into measurable centrality metrics. Packed with real-world case studies (Best Buy, Nielsen, Xerox, HP, Hilton, JetBlue) and dozens of HR metrics, it shows you how to predict attrition, performance, engagement's impact on sales, diversity's impact on EBIT, and workplace accidents—and crucially, how to translate those findings into an engaging data story that drives change.
The four lenses
- Science
- Statistics
- Systems
- Strategy
Tags
The model
A causal model in which HR design levers and contextual conditions (compensation, training, diversity practices, network position, demographics, sentiment) influence psychological and behavioral states (engagement, job satisfaction, flight risk) that in turn drive organizational outcome metrics (attrition, performance, sales, EBIT, safety incidents). The analytics process itself (ARHAT framework + storytelling) is the meta-lever that surfaces these relationships.
Employee Engagementpsychological state
The degree of emotional commitment, enthusiasm, and discretionary effort employees invest in their work and organization, measured through engagement surveys and net promoter scores.
Compensation Competitivenessdesign lever
How an employee's pay compares to the external market and internal salary ranges, expressed through market-ratio, compa-ratio, and pay-spread metrics; a key design lever affecting retention and performance.
Training & Development Investmentdesign lever
The provision, quality, and perceived effectiveness of learning and development opportunities offered to employees, including training satisfaction, knowledge gained, and on-the-job application.
Diversity & Inclusiondesign lever
The composition of the workforce across ethnicity, gender, and other traits (quantified via Simpson's Diversity Index) combined with inclusive practices that give employees equal access to opportunities.
Organizational Network Positionbehavioral pattern
An employee's structural position in the organizational social network, quantified through centrality metrics (degree, betweenness, closeness, eigenvector) and network reach, immersion, and diversity.
Employee Demographics & Contextcontextual condition
Background and situational characteristics of employees including age, tenure, marital status, gender, commute time, and triggering life events that condition retention and accident likelihood.
Personality Traitscontextual condition
Stable individual dispositions such as conscientiousness, extraversion, agreeableness, creativity, and grit measured through personality assessments and used to predict performance and retention.
Employee Sentimentpsychological state
The polarity (positive, negative, neutral) of opinions employees and candidates express in text such as Glassdoor reviews, survey comments, and social posts, scored through sentiment analysis.
Employee Flight Riskpsychological state
The estimated probability that an employee will voluntarily resign, derived from combinations of low pay relative to market, high performance, demographics, network position, and behavioral signs.
Employee Attrition & Absenteeismoutcome metric
The actual rate at which employees leave the organization (voluntary turnover) and the frequency of unplanned absence, key outcome metrics the book repeatedly predicts.
Employee & Sales Performanceoutcome metric
The output and effectiveness of employees including performance ratings, sales revenue, customer service quality, and productivity, treated as a central outcome predicted from multiple drivers.
Business Financial Outcomesoutcome metric
Organization-level financial and operational results such as EBIT, profit margin, revenue, market share, total shareholder return, and customer satisfaction influenced by HR states and practices.
Workplace Safety Incidentsoutcome metric
The frequency of workplace accidents, injuries, and recordable safety cases, an outcome metric predicted from engagement, demographics, tenure, and earnings pressure.
Analytics & Data Storytelling Processdesign lever
The structured ARHAT framework and data-storytelling practice (data, visuals, narrative) through which HR surfaces relationships and communicates them to stakeholders to drive change.
How they connect
- employee engagement → predicts employee performance
- employee engagement − predicts employee attrition
- employee engagement − predicts safety incidents
- employee engagement → predicts business financial outcomes
- compensation competitiveness − predicts flight risk
- compensation competitiveness → influences employee performance
- training development → predicts employee performance
- training development − predicts employee attrition
- diversity inclusion → predicts business financial outcomes
- diversity inclusion − predicts employee attrition
- network position → predicts employee performance
- network position − predicts flight risk
- employee demographics → moderates employee attrition
- employee demographics → predicts safety incidents
- personality traits → predicts employee performance
- personality traits − predicts flight risk
- employee sentiment − predicts employee attrition
- flight risk → predicts employee attrition
- employee attrition − predicts business financial outcomes
- employee performance → predicts business financial outcomes
- analytics storytelling process → moderates business financial outcomes
A candidate measure
Predictive HR Analytics, Text Mining & Organizational Network Analysis_ with Excel — derived measurement candidates
Employee Engagement
Engagement index %; eNPS score; Promoter/detractor percentages
self-report suitability: high
Compensation Competitiveness
Market-ratio; Compa-ratio; Pay spread (std dev of merit increase)
self-report suitability: low
Training & Development Investment
Reaction scores; Pre/post test gains; Training hours per FTE; ROI %
self-report suitability: high
Diversity & Inclusion
Simpson's Diversity Index; Female percent; Diversity percentage; Inclusion survey ratings
self-report suitability: medium
Organizational Network Position
Degree centrality; Betweenness centrality; Closeness centrality; Eigenvector centrality
self-report suitability: medium
Employee Demographics & Context
Age; Tenure; Marital status; Commute time (minutes); Triggering event flag
self-report suitability: high
Personality Traits
Conscientiousness score; Extraversion score; Agreeableness score; Grit/creativity score
self-report suitability: high
Employee Sentiment
Sentiment score (0-100%); Polarized word counts; Glassdoor star rating
self-report suitability: medium
Employee Flight Risk
Predicted resignation probability; Flight risk score by group
self-report suitability: low
Employee Attrition & Absenteeism
Voluntary turnover rate; Absenteeism rate; First-year resignation rate
self-report suitability: none
Employee & Sales Performance
Performance rating; Sales revenue; Customer service score; Output per FTE
self-report suitability: low
Business Financial Outcomes
EBIT; Profit margin; Revenue; Market share; TSR; Customer satisfaction index
self-report suitability: none
Workplace Safety Incidents
Accident count; Injury rate; Recordable case frequency
self-report suitability: none
Analytics & Data Storytelling Process
Recommendation adoption rate; Stakeholder buy-in; Project impact measures
self-report suitability: medium
The story
The reader An HR or people analytics professional who wants to deliver data-driven recommendations that improve business performance and establish credibility with executives.
External problem
They need to run predictive analytics, mine text, and analyze networks but lack expensive software, programming skills, and a structured method.
Internal problem
They feel intimidated by statistics and machine learning and fear their analytics won't be trusted or won't drive change.
Philosophical problem
HR shouldn't be relegated to a cost center reporting what happened; it deserves to influence strategy with fact-based prediction—just like Finance and Sales.
The plan
- Learn the basics of machine learning, statistics, and the analytics maturity model
- Apply the five-step ARHAT framework to a real, sponsor-backed business problem
- Install free Excel add-ins (Analysis ToolPak, Solver, NodeXL, Azure ML) following step-by-step instructions
- Run decision trees, correlation, regression, logistic regression, text mining, sentiment analysis, and ONA
- Translate findings into a data story with narrative and visuals to drive stakeholder action
Success
- You predict attrition, performance, and engagement impact with confidence
- You uncover actionable insights from text and social networks
- You tell compelling data stories that win executive approval and drive change
- You become a trusted, strategic, analytically driven HR leader
At stake
- Your analytics projects stall for lack of a strong sponsor or data access
- Your insights get ignored because you couldn't tell an engaging story
- HR remains a cost center, losing influence and missing opportunities to retain talent and improve results
Chapter by chapter
ch01Chapter 1
This chapter introduces the fundamentals of predictive HR analytics, emphasizing its significant impact on organizational effectiveness through practical tools like Excel.
ch02Chapter 2
This chapter delineates different types of machine learning — supervised, unsupervised, and reinforcement learning — and explores their practical applications, challenges, and analytical maturity, particularly within the realm of HR analytics.
ch03Chapter 3
This chapter articulates the critical nature of implementing a structured predictive analytics framework in HR to address varied organizational challenges effectively.
ch04Chapter 4
This chapter emphasizes the importance of clear, engaging visual communication in presentations, offering strategies to enhance viewer understanding and retention.
ch05Chapter 5
This chapter explores the principles and applications of statistical analysis, highlighting the importance of visualizing data relationships to make informed decisions.
ch06Chapter 6
This chapter delves into the practical application of regression analysis in Excel, providing detailed guidance on using the software for both multiple linear regression and logistic regression to derive insights from data.
ch07Chapter 7
This chapter explores the profound impact of sentiment analysis on employer branding, employee selection, and retention, arguing that understanding and analyzing employee sentiment can lead to significant improvements in workforce engagement and company performance.
- A one-star increase in Glassdoor ratings leads to a statistically significant increase in the likelihood of employee retention.
- Companies with poor employer brands often overpay salaries by 10% due to weaker attractiveness to potential hires.
- Engaged employees are significantly less likely to resign, with studies showing an 87% drop in resignation rates among highly engaged staff.
- Concrete steps in sentiment analysis can lead to actionable changes that improve employee satisfaction and retention metrics.
ch08Chapter 8
This chapter explores the Employee Net Promoter Score (eNPS) as a pivotal metric for measuring employee engagement and morale, alongside the transformative impact of flexible work arrangements on organizational productivity.
ch09Chapter 9
This chapter explores how Organizational Network Analysis (ONA) can be leveraged to improve employee retention, optimize team performance, and enhance decision-making processes within organizations.
- Organizational Network Analysis (ONA) provides deeper insights into employee connections than traditional metrics.
- Employees who are well-connected exhibit greater loyalty and are less likely to leave the organization.
- Strong, quality connections within an organization are more valuable than sheer quantity, as excessive networking can hinder performance.
- Understanding informal relational dynamics is critical for effective onboarding, retention, and performance improvement strategies.
ch10Chapter 10
This chapter provides a detailed guide on utilizing logistic regression and multiple regression analysis to predict employee behaviors, specifically their likelihood to resign and impact on sales, using Excel as the primary tool for calculation.
ch11Chapter 11
Chapter 11 details the analytical processes required to assess employee diversity through data and its correlation with performance, focusing on techniques such as the Simpson’s Diversity Index and regression analysis in Excel.
- Raw diversity metrics are insufficient; organizations must transition to quantitative diversity indices for a nuanced understanding.
- The Social Network Diversity Index, derived from the Simpson's Diversity Index, provides a more comprehensive view of diversity in workplace contexts.
- High R Square values from regression analyses indicate strong correlations between diversity indices and employee performance ratings.
- Statistical significance in findings (e.g., P-values under 0.05) is essential for relying on analytics in decision-making.
ch12Chapter 12
This chapter explores the application of predictive analytics in human resources, detailing how organizations can leverage data to predict employee turnover and enhance performance metrics.
ch13Chapter 13
This chapter examines the intricate relationships between personality traits, employee performance, and organizational profitability, emphasizing how strategic hiring and internal networking can mitigate turnover and bolster productivity.
ch14Chapter 14
The chapter examines the critical role of compensation and benefits in employee satisfaction and retention, illustrating how organizations can enhance performance and reduce turnover by strategically investing in their workforce.
- 80% of American workers prefer benefits over higher salaries, emphasizing the importance of a comprehensive benefits package in recruitment and retention.
- Walmart’s pay increase led to a significant recovery in sales and customer service metrics, demonstrating the tangible benefits of investing in employees.
- Research shows that a connection with team members is often more crucial to job satisfaction than direct supervision or salary.
- The strategic use of Market-Ratio and Compa-Ratio Analytics can help organizations maintain fairness in compensation and drive retention.
ch15Chapter 15
This chapter demonstrates how to perform multiple linear regression analysis in Excel to evaluate the impact of training programs on customer service ratings, offering a step-by-step guide for working professionals.
ch16Chapter 16
This chapter delves into a comprehensive guide on creating various types of charts in Excel, emphasizing their applications in data analysis, visualization, and effective presentation.
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Related in the literature
The measurement literature behind this signal — sourced, so you can defend it.
“Title : Predictive HR Analytics, Text Mining & Organizational Network Analysis: with Excel Author: Ng, Mong Shen,Ng, Mong Shen ASIN : B07TW7V7F5 Predictive HR Analytics, Text Mining & Organizational Network Analysis with Excel By Cedric Ng Mong Shen Copyright Cedric Ng Mong Shen…”
— Predictive HR Analyticsmatch 76%
“Best Buy is able to predict that a 0.1% increase in employee engagement results in an increase of $100,000 in the store’s annual income! VoloMetrix found that a salesperson’s network size within their company is a more important leading indicator of sales, than the time…”
— Predictive HR Analyticsmatch 75%
“Plot word frequencies- to plot the frequency of the first 10 frequent words, copy and paste the following codes in your RStudio left console pane, then click enter: barplot(d[1:10 , ]$freq , las = 2 , names.arg = d[1:10 , ]$word , col ="lightblue" , main ="Most frequent words" ,…”
— People Analytics Text Mining with Rmatch 73%
Resources: Predictive HR Analytics · People Analytics Text Mining with R