What is PeopleAnalyst?

PeopleAnalyst is the front door for people-analytics research: 205+ works indexed and profiled, 40+ citation-grade findings extracted, and peer-reviewed behavioral science translated from academic to actionable — the missing manual for the people analytics you always meant to do.

What is people analytics?

People analytics is not a dashboard. It is behavioral science and statistical inference applied to workforce decisions — a discipline with its own methodology, spanning measurement, organizational design, talent, leadership, and analytics craft.

Why does AI in HR need measurement science?

AI is being deployed in high-stakes people decisions — hiring, performance, attrition — without the measurement science to evaluate whether it works or whom it harms. Construct validity, effect sizes, and criterion validity are the vocabulary for asking an AI vendor the right questions.

How is the research made accessible?

The evidence is indexed and searchable: 205+ works, 40+ citation-grade insight cards, and 8 research arcs, so the right finding reaches the right decision at the right time.

What separates good people measurement from assertion?

Good measurement has a method: construct validity, reliability, and effect-size interpretation are not optional — they are what separates evidence from assertion.

library / lib9b4cfd01ef74b64d

Stop Random Acts of Marketing

In a sentence

Mid-market CEOs stuck on a revenue plateau must replace 'random acts of marketing' with a customer-driven strategy that aligns marketing and sales for sustainable growth.

Drawing on two decades inside Xerox and years as a CMO-for-hire at Chief Outsiders, Karen Hayward shows mid-market CEOs why running a company and growing a company require different perspectives. The book argues that growth begins with strategy grounded in market insight and the voice of the customer—not with frantic, disconnected activities. It walks readers from gathering insight (SWOT, NPS, buyer personas, win-loss analysis) through marketing execution (segmentation, messaging, omni-channel, metrics) and into disciplined sales execution (process, methodology, enablement, large accounts, proposals, objection handling, and executive programs). The result is a systematic roadmap that lets resource-constrained leaders spend money where it matters, measure ROI, and accelerate revenue in a digital age where buyers self-educate before ever talking to a salesperson.

The four lenses

Science
Statistics
Systems
Strategy

The model

A causal model in which customer insight and strategic design levers drive psychological and behavioral states in buyers and sales/marketing alignment, producing measurable growth outcomes. Insight informs strategy, strategy drives execution, execution is measured and iterated.

Voice of the Customer Insightdesign lever

The systematic gathering and prioritization of customer perceptions, needs, buying criteria, and feedback through methods such as NPS, surveys, buyer personas, and win-loss analysis to inform strategy.

Market and Strategic Insightdesign lever

Understanding of competitive landscape, market positioning, and SWOT-based opportunities that situates the company externally and identifies where and how to compete for growth.

Marketing Execution Qualitydesign lever

The degree to which segmentation, messaging, value proposition clarity, and omni-channel delivery are deliberate, consistent, and aligned to target segments rather than random and ad hoc.

Sales Execution Disciplinebehavioral pattern

The consistency and rigor of the sales process, methodology, enablement tools, proposal practices, and objection handling deployed across the sales organization.

Sales and Marketing Alignmentcontextual condition

The extent to which marketing and sales functions share insight, work from a common funnel, and pull in the same direction toward unified growth goals rather than operating at cross-purposes.

Measurement and Iteration Capabilitydesign lever

The organization's ability to track meaningful funnel metrics, analyze them regularly, and act on the data to change course, treating unmeasurable efforts as candidates for elimination.

Buyer Trust and Perceived Relevancepsychological state

The psychological state of prospects who perceive the company's offering as relevant to their priorities, trustworthy, and lower-risk, built through insightful questions and customer-centric engagement.

Customer Retention and Loyaltyoutcome metric

The degree to which existing customers stay, expand, and refer the business, reflected inversely by churn rate and strengthened by deep executive relationships and white-glove service to top accounts.

Revenue Growthoutcome metric

The ultimate business outcome of accelerated, sustainable top-line revenue increase, win-rate improvement, and escape from a revenue plateau driven by aligned strategy and execution.

How they connect

voice of customer insight → predicts marketing execution quality
voice of customer insight → influences sales execution discipline
market strategic insight → predicts marketing execution quality
marketing execution quality → predicts buyer trust and relevance
sales execution discipline → predicts buyer trust and relevance
buyer trust and relevance → predicts revenue growth
buyer trust and relevance → predicts customer retention
sales marketing alignment → predicts revenue growth
sales marketing alignment → influences sales execution discipline
measurement iteration capability → moderates marketing execution quality
customer retention → predicts revenue growth

A candidate measure

Stop Random Acts of Marketing — derived measurement candidates

Voice of the Customer Insight

NPS score and comment volume; number of win-loss interviews per year; persona documentation existence; survey response rates