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Tools · Marketing

Campaign Brief

Describe a promotion — get a single-minded creative brief.

How it works

Corpus-grounded (advertising/creative-brief discipline via the marketing cluster). Produces a focused brief: objective, target audience, the human insight, the single-minded proposition, reasons to believe, key message, tone & voice, channels, success metrics, mandatories, and the riskiest assumptions — kept single-minded, not a message dump.

You bring

{ campaign, audience?, cluster? }

You get

{ campaign_summary, objective, target_audience, insight, single_minded_proposition, reasons_to_believe[], key_message, tone_and_voice, channels[], success_metrics[], mandatories[], riskiest_assumptions[], grounded_in, provenance }

Use it for

See it work

example output

Campaign: a launch promotion for a B2B expense-management app targeting finance leads at early-stage startups.

Campaign Brief — Tally (expense management for startups)

Campaign: Launch promotion introducing Tally to startup finance leads.

Objective

Drive 1,200 free-trial signups from seed / Series-A finance leads in the launch quarter (single, measurable goal — not "build awareness").

Target audience

The first finance hire (Head of Finance / fractional CFO) at a 20–100-person startup — drowning in receipts, running month-end close in a spreadsheet, personally chased by the CEO about burn.

Insight

They don't want "expense software" — they want to stop being the person who looks disorganized in front of the board. Messy expenses make a sharp finance lead feel amateur.

Single-minded proposition

Close the books in a day, not a week — and never chase a receipt again.

Reasons to believe

  • Auto-categorization + receipt capture straight from the card swipe.
  • Syncs to QuickBooks / Xero, so close is one reconciliation, not 200.
  • A real-time burn dashboard the CEO can self-serve (no more "what's our runway?" pings).

Key message

"Your first finance hire shouldn't spend month-end in a spreadsheet. Tally closes the books in a day."

Tone & voice

Calm, competent, peer-to-peer — finance-person to finance-person. Confident, never hypey; respects their intelligence.

Channels

  • LinkedIn (finance-lead targeting) · founder & finance newsletters · a "month-end close in a day" content piece · warm intros via existing seed-stage customers.

Success metrics

  • Free-trial signups (primary) · trial→paid conversion · cost per acquisition by channel · close-time reduction reported by activated accounts.

Mandatories

  • SOC 2 badge · QuickBooks / Xero logos · "no card fees" disclosure.

Riskiest assumptions

  • That "books in a day" is believed without proof — lead with a customer number.
  • That the first finance hire holds the budget, not the founder.

Grounded in: creative-brief / single-minded-proposition discipline (marketing cluster).

Run it now

Write a campaign brief

Turn a promotion into a single-minded creative brief: objective, audience, the human insight, the single-minded proposition, reasons to believe, key message, tone, channels, KPIs, and mandatories.

Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/campaign-brief · write_campaign_brief. API & agent access →

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