peopleanalyst

Tools · Marketing

Content Plan

Describe a brand + goal — get content pillars, funnel mapping, cadence, and topics.

How it works

Corpus-grounded (content marketing + jobs-to-be-done + funnel thinking via the marketing cluster). Builds durable content pillars with formats, maps content types to funnel stages, sets a realistic cadence, generates concrete topic ideas, plans distribution, names the metrics, and flags the riskiest assumptions.

You bring

{ brand, goal?, cluster? }

You get

{ brand_summary, content_pillars[]{pillar, why, formats[]}, funnel_mapping[]{stage, content_types[]}, cadence, topic_ideas[], distribution[], success_metrics[], riskiest_assumptions[], grounded_in, provenance }

Use it for

See it work

example output

Brand: a fractional-CFO service for seed-to-Series-A startups; goal: inbound qualified leads from founders.

Content plan — Fractional CFO for early-stage startups

Brand: outsourced finance leadership for founders who can't yet hire a full-time CFO. Goal: inbound qualified leads. Grounded in content marketing + jobs-to-be-done + funnel thinking (marketing cluster).

Content pillars

  1. Runway & Burn — why: the founder's daily anxiety; the search-intent magnet. Formats: calculators, teardown posts, templates.
  2. Fundraise-Ready Finance — why: maps to the trigger moment (raising). Formats: checklists, data-room guides, investor-update templates.
  3. Unit Economics, Plainly — why: establishes authority without jargon. Formats: explainers, annotated real-ish examples, short video.
  4. Finance Hiring Decisions — why: the bottom-funnel "do I need this?" question. Formats: comparison guides, FAQ.

Funnel mapping

  • TOFU: runway calculators, "burn rate explained" posts, SEO explainers.
  • MOFU: fundraise checklists, template downloads (email gate), webinars.
  • BOFU: "fractional vs. full-time CFO" comparison, founder case-style walkthroughs, booking page.

Cadence

Sustainable, not heroic: 1 cornerstone piece/week + 2–3 short social cuts repurposed from it + 1 monthly gated asset.

Topic ideas

  • "What 18 months of runway actually means at your burn"
  • "The 7-tab data room investors expect at Series A"
  • "Fractional vs. full-time CFO: the real cost math"
  • "Three unit-economics mistakes that sink seed-stage pitches"

Distribution

Founder-heavy LinkedIn; a niche operator newsletter; SEO on calculator + comparison pages; syndication to startup communities.

Success metrics

Qualified demo requests · gated-asset → call conversion · organic traffic on calculator pages · pipeline sourced.

Riskiest assumptions

  • That founders self-educate before buying (vs. acting only on referral).
  • That gated templates convert without eroding top-funnel reach.

Run it now

Build a content plan

Get a content-marketing engine: durable content pillars + formats, funnel-stage mapping, a realistic cadence, concrete topic ideas, distribution, and the metrics to watch.

Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/content-plan · plan_content. API & agent access →

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