Tools · Marketing
Email Sequence
Describe a goal — get a lifecycle email sequence, email by email.
How it works
Corpus-grounded (lifecycle/direct-response email via the marketing cluster). Designs a 4–7 email arc (welcome → value → proof → offer → nudge) — each with timing, subject + preview, single purpose, body outline, and one CTA — plus success metrics and the riskiest assumptions.
You bring
{ goal, audience?, cluster? }
You get
{ sequence_summary, sequence_goal, emails[]{step, timing, subject, preview, purpose, body_outline[], cta}, success_metrics[], riskiest_assumptions[], grounded_in, provenance }
Use it for
- →Marketing-guide reader: a trial-onboarding or lead-nurture sequence, ready to load into an ESP
- →Map one job per email across a welcome series
- →Turn a goal into a timed sequence with subjects + CTAs
See it work
example outputGoal: "onboard new trial users of a team time-tracking SaaS to their first logged week," for newly-signed-up team admins.
Email Sequence — Trial Onboarding (Time-Tracking SaaS)
Goal: Get a newly-signed team admin from signup to a full week of tracked time across their team — the activation moment that predicts conversion.
Audience: Team admins (ops/PM leads) who just started a 14-day trial.
| # | Timing | Subject / preview | Purpose | CTA |
|---|---|---|---|---|
| 1 | Day 0 | You're in — let's get your first timer running · 90 seconds to value | Welcome + single activation step | Start your first timer |
| 2 | Day 1 | Invite your team (it's better with them) · solo tracking misses the point | Drive the multi-user "aha" | Invite teammates |
| 3 | Day 3 | See where last week actually went · the report that surprises every new admin | Show value via the first report | View your team report |
| 4 | Day 7 | How [similar team] cut admin time 4 hrs/week · proof, not pitch | Social proof / overcome doubt | Read the 2-min story |
| 5 | Day 12 | Your trial ends in 2 days — keep your data · pick a plan, nothing's lost | Convert before expiry | Choose your plan |
Body outline — Email 3 (the value email)
- Open on the surprise: "Most admins underestimate meetings by half."
- Link straight to their own team's first weekly report.
- Name one decision the report unlocks (rebalance workload).
- One CTA; no secondary links.
Success metrics
Open rate per step, click-to-activation rate (Emails 1–2), report-view rate (Email 3), and the sequence's trial→paid conversion vs. the no-email baseline.
Riskiest assumptions
- That "first logged week" is the true activation metric (validate against retained accounts).
- That admins, not individual users, are the right audience for the swap to paid.
- That a 5-email cadence over 12 days isn't too dense for this buyer.
Grounded in lifecycle / direct-response email principles (one job per email, single CTA) — marketing cluster.
Run it now
Build an email sequence
Get a lifecycle email sequence — per email: timing, subject + preview, purpose, body outline, and one CTA — that moves readers toward your goal.
Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/email-sequence · build_email_sequence. API & agent access →