peopleanalyst

Tools · Startup & strategy

GTM Funnel

Describe your venture — get a first sales funnel, promotion plan, channel roadmap, and a path to the first paying customer.

How it works

Corpus-grounded go-to-market (Blank's customer-creation + lean GTM via the start-a-company corpus): drafts a first-draft sales funnel (awareness → interest → consideration → purchase → activation, each stage with concrete tactics), a one-page promotion plan (message · channels · budget posture · cadence), a sales-channel roadmap (direct/indirect/partner sequenced by stage), an activation plan, and an explicit process to acquire the first paying customer. Thin/empty stages are flagged honestly and the riskiest channel/conversion assumptions are surfaced to hand to customer-development (MF-175). Distinct from marketing-analytics (which measures an existing funnel) — this builds one from a standing start.

You bring

{ venture, product? }

You get

{ venture_summary, funnel{stages[]}, promotion_plan, channel_roadmap{channels[]}, activation_plan[], first_customer_process{steps[]}, channel_assumptions[], grounded_in, provenance }

Use it for

See it work

example output

Venture: a scheduling + no-show-reduction SaaS for independent dental practices; product is a live web app with SMS reminders.

GTM Funnel — DentalQueue (no-show reduction for independent dental practices)

Venture: A web app that fills last-minute cancellations from a waitlist and cuts no-shows with smart SMS reminders, sold to single-location dental practices.

First-draft sales funnel

  • Awareness (strong) — SEO on "reduce dental no-shows," dental-office Facebook groups, state dental-association newsletters. Grounded in: customer-creation, beachhead focus.
  • Interest (strong) — a free "no-show cost calculator" lead magnet; before/after case snapshots.
  • Consideration (thin) — 14-day trial with a guided setup call. Flagged: the trial-to-paid motion is asserted but not yet specified.
  • Purchase (thin) — self-serve checkout at one plan; annual discount.
  • Activation (empty) — the founder hasn't defined the "first value" moment. Stated honestly rather than invented.

Promotion plan

That’s the first part. This is a one-shot deliverable — run it on your data to get the whole thing →

Run it now

Draft your go-to-market funnel

Get a first-draft sales funnel, a one-page promotion plan, a channel roadmap, and an explicit process to land your first paying customer.

Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/gtm-funnel · build_gtm_funnel. API & agent access →

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