peopleanalyst

Tools · Marketing

Landing Page

Describe an offering — get a conversion landing page structure + copy outlines.

How it works

Corpus-grounded (conversion copywriting/CRO via the marketing cluster). Drafts a benefit-led hero, the section structure in order (value props, how-it-works, social proof, objections, FAQ, final CTA) with copy outlines, the objections to defuse, and one primary CTA — with the riskiest assumptions.

You bring

{ offering, audience?, cluster? }

You get

{ offering_summary, hero{headline, subhead, cta}, sections[]{section, purpose, content_outline[]}, objections_addressed[], primary_cta, riskiest_assumptions[], grounded_in, provenance }

Use it for

See it work

example output

Offering: a 6-week live cohort course teaching people-analytics, aimed at HR generalists who want to move into a People Analytics role without a stats background.

Landing Page — The People Analytics Cohort (6-week course)

Offering: A 6-week, live cohort course that teaches HR generalists to run real people-analytics — from a clean dataset to a defensible board chart. Audience: HR generalists who want to move into a People Analytics role but don't have a stats background.

Hero

  • Headline: Stop pulling reports. Start answering the questions execs actually ask.
  • Subhead: A 6-week cohort that takes you from "I run the HRIS export" to "I built the retention model the leadership team trusts" — no stats degree required.
  • CTA: Save my seat

Sections (in order)

  1. Value props — purpose: make the outcome concrete. Outline: run a real analysis end-to-end · learn the five methods that cover 80% of HR questions · leave with a portfolio project.
  2. How it works — purpose: reduce uncertainty. Outline: 6 weeks · two live sessions a week · one graded project on your own (or sample) data.
  3. Social proof — purpose: build credibility. Outline: instructor bio · alumni role-change outcomes · cohort testimonials.
  4. Objections — purpose: defuse the "I'm not technical" fear. Outline: no coding prerequisite · recordings if you miss a session · refund window.
  5. FAQ — purpose: clear the last blockers. Outline: time commitment · tools used · team/employer billing.
  6. Final CTA — purpose: convert. Outline: next cohort date · seats remaining · enroll button.

Objections addressed

  • "I'm not a numbers person." · "I don't have time for a 6-week program." · "Will this actually change my title or pay?" · "What if the live times don't work for me?"

Primary CTA

Enroll in the next cohort — one repeated ask, no competing CTAs.

Riskiest assumptions

  • That the audience self-identifies as wanting a role change, not just upskilling.
  • That "no stats background" buyers believe a 6-week course is enough — the proof/outcomes section has to carry that weight.

Grounded in: conversion copywriting / CRO — benefit-led hero, message-match, objection handling.

Run it now

Draft a landing page

Get a conversion-oriented landing page: a hero, the section structure with copy outlines, the objections to defuse, and the primary CTA.

Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/landing-page · draft_landing_page. API & agent access →

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