Tools · Marketing
Launch Plan
Describe what you're launching — get objectives, a channel plan, and a phased sequence.
How it works
Corpus-grounded (Crossing-the-Chasm whole-product/channel + traction thinking via the marketing cluster). Sets launch objectives, picks a FOCUSED channel mix mapped to funnel stages (with a first action each), lays out a phased launch sequence with timeframes, seeds content ideas, names the metrics to watch, and flags the riskiest assumptions.
You bring
{ offering, audience?, cluster? }
You get
{ offering_summary, objectives[], channel_plan[]{channel, role, funnel_stage, first_action}, launch_sequence[]{phase, timeframe, activities[]}, content_ideas[], key_metrics[], riskiest_assumptions[], grounded_in, provenance }
Use it for
- →Marketing-guide reader: a finished product → a focused go-to-market launch plan
- →Pick the 1–2 channels to start with instead of spreading thin
- →Build a pre-/launch/post- sequence with the metrics to watch
See it work
example outputOffering: "a $39 project-management template pack for Notion," launching to indie makers and small agencies.
Launch & Channel Plan — Notion PM Template Pack
Offering: A $39 one-time pack of Notion project-management templates (sprint board, client tracker, docs hub) aimed at indie makers and 2–10-person agencies who already live in Notion.
Objectives
- 500 paid units in the first 30 days.
- A repeatable acquisition channel proven (one channel hitting a defensible CAC).
- An email list of 2,000 to support the next pack.
Channel plan
| Channel | Role | Funnel stage | First action |
|---|
That’s the first part. This is a one-shot deliverable — run it on your data to get the whole thing →
Run it now
Plan your launch
Get a go-to-market launch plan: objectives, a focused channel mix mapped to the funnel, a phased launch sequence, content ideas, and the metrics to watch.
Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/launch-plan · plan_launch. API & agent access →