Tools · Marketing
Media Plan
Describe an offering (+ budget) — get a paid-media plan with channel budget shares.
How it works
Corpus-grounded (media mix / channel strategy via the marketing cluster). Recommends a focused channel mix with budget shares, objectives, and KPIs; lays out flighting; reserves a testing budget; and specifies measurement — respecting the budget's scale and flagging the riskiest assumptions.
You bring
{ offering, budget?, goal?, cluster? }
You get
{ offering_summary, recommended_mix[]{channel, objective, budget_share, rationale, kpi}, flighting, testing_budget, measurement[], riskiest_assumptions[], grounded_in, provenance }
Use it for
- →Marketing-guide reader: split a paid budget across the right channels
- →Get budget shares + KPIs per channel, plus a testing reserve
- →Sequence upper- vs lower-funnel spend (flighting)
See it work
example outputOffering: "a $499 DTC ergonomic standing desk," budget "$15k/month," goal "profitable first-purchase revenue."
Paid-Media Plan — DTC Ergonomic Standing Desk
Offering: A $499 direct-to-consumer standing desk sold on a Shopify store, targeting remote knowledge workers and home-office upgraders. Budget: $15k/month. Goal: profitable first-purchase revenue (hold CAC under contribution margin).
Recommended channel mix
| Channel | Objective | Budget share | Rationale | Primary KPI |
|---|---|---|---|---|
| Meta (Advantage+ / prospecting) | Demand-gen | 45% | Visual product, broad home-office intent, strong creative leverage | CAC / ROAS |
| Google Search (brand + category) | Capture | 25% | Catch high-intent "standing desk" + branded queries | Cost per purchase |
| Meta / Google retargeting | Capture | 15% | $499 is a considered buy; recover cart abandoners | View-through ROAS |
| YouTube / creator seeding | Reach | 15% | Demonstration sells ergonomics; seeds future prospecting creative | Cost per view → assisted conv. |
Flighting
Front-load prospecting weeks 1–2 to build the retargeting pool, then hold a steady-state split. Pulse harder into Q4/January (new-home-office seasonality); pull back mid-summer.
Testing budget
Reserve 15% ($2,250/mo) for new creative angles (assembly speed, back-pain relief, warranty) and one new channel test per quarter (e.g., Pinterest or TikTok). Never let a test exceed the reserve.
Measurement
- Blended CAC and contribution-margin-adjusted ROAS as the north star.
- Geo-holdout or incrementality test before trusting platform-reported ROAS.
- Post-purchase "how did you hear about us" survey to sanity-check attribution.
Riskiest assumptions
- That platform-reported ROAS reflects true incrementality (it usually overstates).
- That a $499 single-purchase AOV supports paid CAC without a financing offer or accessory upsell.
- That prospecting creative will keep producing as the pool fatigues.
Grounded in media-mix / channel-strategy principles (marketing cluster).
Run it now
Plan your paid media
Get a paid-media plan: a focused channel mix with budget shares, objectives, and KPIs, plus flighting, a testing reserve, and how to measure it.
Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/media-plan · plan_media. API & agent access →