peopleanalyst

Tools · Marketing

Messaging

Describe your offer — get a StoryBrand BrandScript, a one-liner, and taglines.

How it works

Corpus-grounded (Donald Miller's StoryBrand SB7 via the marketing cluster). Casts the customer as hero with an external/internal/philosophical problem, the brand as guide (empathy + authority), a simple plan, direct + transitional CTAs, and success/failure stakes — then distills a one-liner and taglines.

You bring

{ brand, audience?, cluster? }

You get

{ brand_summary, one_liner, brandscript{character, problem{external,internal,philosophical}, guide{empathy,authority}, plan[], call_to_action{direct,transitional}, success[], failure[]}, taglines[], grounded_in, provenance }

Use it for

See it work

example output

Brand: a bookkeeping app for solo freelancers who dread tax season; audience: self-employed creatives.

BrandScript — LedgerLite (bookkeeping for freelancers)

One-liner

We help freelancers keep their books clean all year, so tax season stops being the week they dread.

The BrandScript (StoryBrand SB7)

Character (the hero). A solo freelancer — designer, writer, consultant — who's great at the work and terrified of the shoebox of receipts. They want to feel in control of their money, not ambushed by it.

Problem.

  • External: their income and expenses live across three apps, a bank account, and a glovebox.
  • Internal: they feel like an impostor at the "business" part of being self-employed.
  • Philosophical: doing good work shouldn't mean you get punished every April.

Guide (the brand).

  • Empathy: "We built this because we've stared down the same pile of receipts."
  • Authority: 40,000 freelancers reconciled; tax-pro-reviewed categories built in.

Plan.

  1. Connect your bank in two minutes.
  2. We auto-categorize every transaction.
  3. Hand a clean year-end pack to your accountant.

Calls to action.

  • Direct: Start your free books.
  • Transitional: Get the free "Freelancer Tax-Prep Checklist."

Success: they walk into tax season with one clean report and a calm afternoon. Failure: another year of midnight receipt-sorting, missed deductions, and the low hum of dread.

Taglines

  • Your books, quietly handled.
  • Tax season, minus the panic.
  • Made for people who'd rather be doing the work.

Grounded in: Miller, Building a StoryBrand (SB7).

Run it now

Write your StoryBrand message

Turn your offer into a StoryBrand BrandScript — the customer as hero, their problem, you as guide, the plan, the call to action, and what's at stake — plus a one-liner and taglines.

Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/messaging · build_messaging. API & agent access →

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