Tools · Marketing
Social Content Calendar
Describe a brand — get a posting cadence, content mix, and a one-week calendar.
How it works
Corpus-grounded (content/social marketing via the marketing cluster). Sets a sustainable cadence, a value-skewed content mix (with shares + purpose), a concrete one-week calendar (day/platform/format/idea), a hashtag approach, and metrics — tailored to the platforms or a focused 1–2 platform start.
You bring
{ brand, platforms?, cluster? }
You get
{ brand_summary, cadence, content_mix[]{type, share, purpose}, weekly_plan[]{day, platform, format, idea}, hashtag_strategy, success_metrics[], riskiest_assumptions[], grounded_in, provenance }
Use it for
- →Marketing-guide reader: a week of concrete posts + a sustainable cadence
- →Get a content mix that skews value over promotion
- →Start focused on 1–2 platforms instead of everywhere
See it work
example outputBrand: a DTC specialty coffee roaster; focused on two platforms — Instagram and TikTok.
Social calendar — DTC specialty coffee roaster
Brand: small-batch roaster selling subscriptions and single-origin bags direct to consumers. Focus platforms: Instagram + TikTok (start narrow, not everywhere). Grounded in content/social marketing (marketing cluster). Value-skewed mix, sustainable cadence.
Cadence
5 posts/week — 4 Instagram (mix of Reels + carousel) + 3 TikTok, with 2 cross-posted. Sustainable for a small team; one batch-shoot day/week.
Content mix
| Type | Share | Purpose |
|---|---|---|
| Educational (brew tips, origin stories) | 40% | Build authority + saves/shares |
| Behind-the-roast (process, people) | 25% | Trust + brand personality |
| User/community (regrams, reviews) | 20% | Social proof |
| Promotional (drops, subscription) | 15% | Convert — kept deliberately low |
One-week calendar
| Day | Platform | Format | Idea |
|---|---|---|---|
| Mon | Carousel | "4 grind sizes, 4 results" comparison | |
| Tue | TikTok | Reel | 15-sec pour-over in real time |
| Wed | Reel | Roast-day timelapse + first-crack sound | |
| Thu | TikTok | Reel | "Origin in 30 seconds: this week's Ethiopia" |
| Fri | Story+post | Customer regram + weekend drop teaser |
Hashtag strategy
3–5 per post: one branded (#YourRoastery), two niche-community (#specialtycoffee, #pourover), one rotating origin/method tag. Skip broad #coffee — too noisy to rank.
Success metrics
Saves + shares (intent signals) · profile-link taps · follower → subscriber conversion · Reel/TikTok watch-through.
Riskiest assumptions
- That educational content converts to subscriptions, not just follows.
- That two platforms is focus, not under-coverage, for this audience.
Run it now
Plan your social calendar
Get a sustainable social plan: a posting cadence, a value-skewed content mix, a one-week calendar of concrete post ideas, a hashtag approach, and the metrics to watch.
Prefer code? Call it over the API or hand it to your AI agent via MCP — POST /api/bicycle/social-content-calendar · plan_social_calendar. API & agent access →