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← HR Metrics·Engagement & Retention

Survey Response Rate

Percentage of employees completing engagement surveys

How it’s computed

COUNT(responded) / COUNT(invited)

What the evidence shows

Evidence (effect sizes, priors, validity) is syncing from Principia.

What this metric can show you

Survey Response Rate can tell roughly 27 pre-built stories — each a designed scene the data either confirms or it doesn’t. Bring your numbers and the Story Finder runs every one of these shapes against them.

specific to engagement & retention

Engagement is eroding

engagement · T1

ABCDE

It's two companies, split by manager

leadership-quality · T1

Most are fine — a tail is struggling

engagement · T1

On this trajectory, you breach the benchmark

regretted-loss · T1

ABCDE

One condition is the binding constraint

cams · T1

ABCDE

One exit reason towers over the rest

exit-knowledge · T1

Retention is working

retention · T1

P1P2P3

The workforce is splitting in two

engagement · T1

Top talent is quietly leaving

regretted-loss · T1

universal shapes — any single metric can take these

A few large values are doing the talking

any focus · T1

A one-time event, not a trend

any focus · T1

It doesn't track — the premise is false

any focus · T1

ABCDE

It's concentrated — one group stands apart

any focus · T1

Scenes are pre-built; your data is the toggle. Browse the full deck or watch one play end-to-end in The Quiet Exodus.

Run it on your data

This metric is computed in the People Analytics Toolbox on your own numbers. See pricing — posted, no quotes.

sources: toolbox:metrics-catalog

What the literature says

The measurement literature behind this signal — sourced, so you can defend it.

  • If you sent the survey to 1,000 people and 700 responded, your overall response rate is 70 percent. Without getting into the nitty-gritty math of the situation, you don’t require a 95 percent response rate to have a 95 percent certainty that you know what you need to know. The…

    People Analytics For Dummiesmatch 65%

  • (This period might be increased by a few days if the mailing time—out and in—is more than two or three days.) If the individuals in the survey sample are not identified on the questionnaires, it may not be possible to remail only to non-respondents. In such a case, send your…

    The Practice of Social Researchmatch 60%

  • State the rules clearly. This isn’t a survey among parents for your child’s birthday party. This is a whole lot of working people sticking their necks out for their company — at a minimum, they should be certain that their boss or someone in HR isn’t looking at it and saying,…

    People Analytics For Dummiesmatch 56%

Resources: People Analytics For Dummies · The Practice of Social Research