Gtm Toolbox · Building · new here
AI Inbound (AEO/GEO + capture)
Marketing Intelligence Stack AI-native inbound layer, two halves: (1) Answer-Engine Optimization — citability audits + 3-state answer-engine citation probes + the llms.txt answer-feed so AI engines cite us; (2) AI inbound capture — intent detection + conversational qualification → PII-redacted routed leads. Internal (our properties get cited + capture leads) + a productized agency service.
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Building
- Used by
- knowledge-graph, content-development, marketing-analytics
Maturity evidence
- Functioning
- Spoke shipped (GTM-HAI Phase 1, PAT-GTM-6): ai_inbound schema (migration 0150; aeo_audits + answer_engine_runs/probes + llms_feeds + inbound_sessions/intents + conversation_turns + captured_leads) + deterministic citability scoring + 3-state probe storage w/ honest shares + llms.txt generate/serve + intent-classifying capture/qualify (PII-redacted) → leads, REST + MCP. check:spokes green; 6 compute tests; routes in the Vercel build manifest.
- Valuable
- Value lands when real answer-engine citation probes run (connector) + data-anonymizer HMAC tokenization + lead routing to inquiries/CRM wire. HONESTY enforced: 3-state citation (unknownShare explicit, never fabricated), PII redacted before persistence (test-enforced).
- Understood
- src/spokes/ai-inbound/README.md + docs/SURFACE.md + docs/programs/gtm-toolbox/spokes/ai-inbound-SPEC.md.
- Integrated
- Registry live + auto-fed to pa-site via /api/registry + /api/capabilities; KG-grounded llms feed + SEO structured-data handshake + lead routing pending.
How to use it
- REST
- /api/spokes/ai-inbound/aeo/audits
- MCP
- ai-inbound.aeo.audit
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- Benchmark-Outreach — find niche people + run value-first sequences
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- Competitive Intelligence (monitoring + gap findings)
- Content Development (governed lifecycle)
- Knowledge Graph (Marketing Intelligence Stack substrate)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.