Gtm Toolbox · Building · new here
Competitive Intelligence (monitoring + gap findings)
Marketing Intelligence Stack competitor-monitoring layer: an append-only observation store (SERP / keywords / content / backlinks / positioning / hiring over time) that derives a ranked gap-findings opportunity list the rest of the stack consumes (SEO, Content, positioning). Distinct from company-intelligence (the company master): CI owns OBSERVATIONS + references the master by key. Internal + a productized competitive-audit/monitoring SKU.
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Building
- Used by
- seo, content-development, knowledge-graph
Maturity evidence
- Functioning
- Spoke shipped (GTM-HCI Phase 1, PAT-GTM-6): competitive_intelligence schema (migration 0149; competitors + monitoring_profiles + serp/keyword/content/backlink/positioning/hiring observations + gap_findings + captures) + register + observation ingest + SERP movement diff + keyword-gap recompute, REST + MCP. check:spokes green; 3 compute tests; routes in the Vercel build manifest.
- Valuable
- Value lands when the capture connectors (SERP/backlink/positioning providers, ATS hiring) feed real observations + the company-intelligence shell-register seam wires. NO fabricated ranks/prices — null never imputed, LLM positioning carries confidence (test-enforced).
- Understood
- src/spokes/competitive-intelligence/README.md + docs/SURFACE.md + docs/programs/gtm-toolbox/spokes/competitive-intelligence-SPEC.md (boundary vs company-intelligence).
- Integrated
- Registry live + auto-fed to pa-site via /api/registry + /api/capabilities; the SEO gap handshake + KG topic links + company-intel shell-register pending.
How to use it
- REST
- /api/spokes/competitive-intelligence/gaps
- MCP
- competitive-intelligence.gaps.list
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- Benchmark-Outreach — find niche people + run value-first sequences
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- AI Inbound (AEO/GEO + capture)
- Content Development (governed lifecycle)
- Knowledge Graph (Marketing Intelligence Stack substrate)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.