Gtm Toolbox · Shipped
Benchmark-Outreach — find niche people + run value-first sequences
The engine that finds the right niche people and runs value-first email sequences to gather pay data. Four audience types, each resolving to one canonical persona. Exposed read-only to AI tools (sends stay gated).
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Shipped
- Used by
- peopleanalyst-site, people-analytics-toolbox
Maturity evidence
- Functioning
- Shipped + deploy-verified (PAT-GTM-6): null (POST, service-key) + MCP benchmark-outreach.audiences; deterministic composer (free rung) + persist to gtm-studio (tool discriminator); node:test green; route present in Vercel build manifest.
- Valuable
- Free read access to audiences + sequences; sending is human-gated (never auto-send). Feeds the niche benchmark consortium (longitudinal pay-data moat). Grounded in the Bicycle Guide to Marketing 34-construct model (HO-232). Used to market the portfolio first, then sold to local businesses.
- Understood
- docs/programs/gtm-toolbox/EXPLAINER.md + TOOLS-BACKLOG-RECONCILIATION.md (HO-232) + the surface compose.ts header.
- Integrated
- Auto-fed to pa-site via /api/capabilities + /api/registry (PAT-GTM-6).
How to use it
- MCP
- benchmark-outreach.audiences
- Data
- /api/spokes/gtm-studio/artifacts
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- AI Inbound (AEO/GEO + capture)
- Competitive Intelligence (monitoring + gap findings)
- Content Development (governed lifecycle)
- Knowledge Graph (Marketing Intelligence Stack substrate)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.