Gtm Toolbox · Building · new here
Content Development (governed lifecycle)
Marketing Intelligence Stack content layer: the governed brief→draft→optimize→publish→measure lifecycle that produces the pages the market-inventory Spots + /recruiting directory rank on. Immutable versions + an optimization gate (seo/aeo/editorial/fact-grounding) + a human publish gate. CONSUMES the T6 content engine + Knowledge Graph + the existing corpus/library (referenced grounding) — never re-ingests books. Internal + a productized managed-content service.
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Building
- Used by
- seo, knowledge-graph, ai-inbound, marketing-analytics
Maturity evidence
- Functioning
- Spoke shipped (GTM-HCD Phase 1, PAT-GTM-6): content_development schema (migration 0151; briefs + content_pieces + content_versions(immutable) + optimization_checks + publications + content_topic_links) + the full lifecycle (create brief → promote/draft → optimization gate → HITL publish), REST + MCP. check:spokes green; 3 compute tests; routes in the Vercel build manifest.
- Valuable
- Value lands when T6/LLM grounded drafting consumes the corpus/library (read-only via cross-repo contract — NEVER re-ingests) + dataviz assets + KG write-back wire (Phase 2). Governance honest: originality/readability flagged as not-yet-enforced placeholders.
- Understood
- src/spokes/content-development/README.md + docs/SURFACE.md + docs/programs/gtm-toolbox/spokes/content-development-SPEC.md (consume-don't-rebuild boundary vs T6 + the library).
- Integrated
- Registry live + auto-fed to pa-site via /api/registry + /api/capabilities; SEO/CI brief feed + KG grounding + library-consume + Marketing-Analytics measurement wiring pending.
How to use it
- REST
- /api/spokes/content-development/pieces
- MCP
- content-development.pieces.list
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- Benchmark-Outreach — find niche people + run value-first sequences
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- AI Inbound (AEO/GEO + capture)
- Competitive Intelligence (monitoring + gap findings)
- Knowledge Graph (Marketing Intelligence Stack substrate)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.