Gtm Toolbox · Building
T8 — North-Star Metric & Measurement Scorer (GTM Toolbox)
Business model + funnel → a recommended North Star metric, the 3-4 input metrics that move it, and a 'what you're flying blind on' gap read (each gap paired with its value-at-risk + cheapest close).
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Building
- Used by
- peopleanalyst-site, people-analytics-toolbox
Maturity evidence
- Functioning
- Shipped + deploy-verified (PAT-GTM-6): /api/surfaces/gtm-northstar/compose (POST, service-key) + MCP gtm.northstar.recommend; deterministic composer (free rung) + persist to gtm-studio (tool discriminator); node:test green; route present in Vercel build manifest.
- Valuable
- Free: North Star + input-metric tree + gap read (the gap read IS the value-at-risk signal). Paid: an attribution scorecard on the user's data (war-carded). Grounded in the Bicycle Guide to Marketing 34-construct model (HO-232). Used to market the portfolio first, then sold to local businesses.
- Understood
- docs/programs/gtm-toolbox/EXPLAINER.md + TOOLS-BACKLOG-RECONCILIATION.md (HO-232) + the surface compose.ts header.
- Integrated
- API surface published to pa-site via /api/capabilities + /api/registry (PAT-GTM-6); first cross-repo consumption + commerce SKU (Mike-gated pricing) pending.
How to use it
- REST
- /api/surfaces/gtm-northstar/compose
- MCP
- gtm.northstar.recommend
- Data
- /api/spokes/gtm-studio/artifacts
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- Benchmark-Outreach — find niche people + run value-first sequences
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- AI Inbound (AEO/GEO + capture)
- Competitive Intelligence (monitoring + gap findings)
- Content Development (governed lifecycle)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.