Gtm Toolbox · Building
T4 — Offer & Value-Prop Composer (GTM Toolbox)
Product + target segment + price + pain removed → a value-prop statement, an offer structure (bonuses / risk-reversal / guarantee), and a value-vs-price framing.
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Building
- Used by
- peopleanalyst-site, people-analytics-toolbox
Maturity evidence
- Functioning
- Shipped + deploy-verified (PAT-GTM-6): /api/surfaces/gtm-offer/compose (POST, service-key) + MCP gtm.offer.compose; deterministic composer (free rung) + persist to gtm-studio (tool discriminator); node:test green; route present in Vercel build manifest.
- Valuable
- Free: value-prop statement + a risk-reversal suggestion. Paid: A/B offer variants + a willingness-to-pay estimate with its VoI bridge (never a number the inputs don't carry). Grounded in the Bicycle Guide to Marketing 34-construct model (HO-232). Used to market the portfolio first, then sold to local businesses.
- Understood
- docs/programs/gtm-toolbox/EXPLAINER.md + TOOLS-BACKLOG-RECONCILIATION.md (HO-232) + the surface compose.ts header.
- Integrated
- API surface published to pa-site via /api/capabilities + /api/registry (PAT-GTM-6); first cross-repo consumption + commerce SKU (Mike-gated pricing) pending.
How to use it
- REST
- /api/surfaces/gtm-offer/compose
- MCP
- gtm.offer.compose
- Data
- /api/spokes/gtm-studio/artifacts
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- Benchmark-Outreach — find niche people + run value-first sequences
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- AI Inbound (AEO/GEO + capture)
- Competitive Intelligence (monitoring + gap findings)
- Content Development (governed lifecycle)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.