Gtm Toolbox · Building · new here
Marketing / Google Analytics (measurement layer)
The measurement layer of the Marketing Intelligence Stack: GA4 + Google Search Console + a conversion warehouse. Ingests measured metrics (GA4 sampling flagged), mirrors the commerce till's real conversions, serves calculus-ready rollups, and supplies the HONEST market-inventory Spot traffic number (null until real). T8 recommends metrics; this computes the real ones. SEO reads our GSC rows.
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Building
- Used by
- seo, gtm-northstar, gtm-market-inventory
Maturity evidence
- Functioning
- Spoke shipped (GTM-HMA Phase 1, PAT-GTM-6): marketing_analytics schema (migration 0148; properties + metric_rollups + conversions) + property connect/list + GA4/GSC rollup ingest (idempotent) + conversion ingest (honest commerce join) + metrics query + honest Spot-performance, REST + MCP. check:spokes green; 6 compute/contract tests; routes in the Vercel build manifest.
- Valuable
- Value lands when the GA4/GSC OAuth connector ingests real measured data for our properties (Phase 1 connector) + the T8 north-star bind + attribution/funnels/reports (Phase 2). NO fabricated metrics — sampling flagged, Spot number null/honest:false until real (test-enforced), no raw tokens stored.
- Understood
- src/spokes/marketing-analytics/README.md + docs/SURFACE.md + docs/programs/gtm-toolbox/spokes/marketing-analytics-SPEC.md.
- Integrated
- Registry live + auto-fed to pa-site via /api/registry + /api/capabilities; the GSC handshake with SEO + T8 north-star bind + commerce-conversion feed wiring pending.
How to use it
- REST
- /api/spokes/marketing-analytics/metrics
- MCP
- marketing-analytics.metrics.query
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- Benchmark-Outreach — find niche people + run value-first sequences
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- AI Inbound (AEO/GEO + capture)
- Competitive Intelligence (monitoring + gap findings)
- Content Development (governed lifecycle)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.