Gtm Toolbox · Building
Persona Library (GTM Toolbox)
The toolbox-owned library + serving + monetization of buyer personas (pa-site Bicycle generates; this persists/serves/sells). First deliverable of the GTM Toolbox cluster (GTM-TOOLBOX-1, G0).
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Building
- Used by
- peopleanalyst-site, benchmark-outreach
Maturity evidence
- Functioning
- Spoke shipped 2026-06-22 (contract 0.1.0): persona_library schema (migration 0143) + REST generate-and-store/list/get/health + MCP persona-library.* + 8 tests. Deploy verified.
- Valuable
- Live consumer as of T3 (PAT-GTM-6, contract 0.2.0): benchmark-outreach resolves its 4 audiences to persona slugs (AUDIENCE_PERSONA_SLUG + hydratePersonaForAudience in src/lib/benchmark-outreach/persona-resolver.ts), surfaced by the benchmark-outreach.audiences MCP tool; seeded people-manager + individual-contributor. Contract 0.2.0 adds derived jobsToBeDone {functional,social,emotional}. Also consumed by pa-site (GTM offer).
- Understood
- src/spokes/persona-library/README.md + docs/programs/gtm-toolbox/ (HANDOFF-BRIEF, PERSONA-LIBRARY-SPEC, TOOLBOX-RESPONSE).
- Integrated
- Pending first cross-repo consumer + seed + Bicycle env wiring (G1).
How to use it
- REST
- /api/spokes/persona-library/list
- MCP
- persona-library.list
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- Benchmark-Outreach — find niche people + run value-first sequences
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- AI Inbound (AEO/GEO + capture)
- Competitive Intelligence (monitoring + gap findings)
- Content Development (governed lifecycle)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.