Gtm Toolbox · Building · new here
SEO (search-visibility engine)
Marketing Intelligence Stack search engine: keyword research, rank tracking (append-only time series), technical/on-page audits, and (Phase 2) content gaps + briefs. Instruments the build-ahead market-inventory Spots + /recruiting directory so they rank — and proves it with real, never-fabricated rank/traffic. Internal + a productized agency SKU (audit · rank-tracking · keyword strategy).
- Cluster
- Gtm Toolbox
- Type
- service
- Status
- Building
- Used by
- content-development, ai-inbound, gtm-market-inventory
Maturity evidence
- Functioning
- Spoke shipped (GTM-HSEO Phase 1, PAT-GTM-6): seo schema (migration 0147; sites/pages/keywords/keyword_targets/rank_history/serp_snapshots/audits/audit_findings/content_gaps) + honest keyword candidate gen + site/page registration + rank ingest/trend + deterministic technical audit, REST + MCP (seo.*). check:spokes green; 4 core tests; routes in the Vercel build manifest.
- Valuable
- Value lands when the GSC connector ingests real measured rank/clicks for our Spots (Phase 1 connector) + content-gaps/briefs feed Content Development (Phase 2). NO fabricated metrics — measured(gsc)/estimated(provider)/null, test-enforced.
- Understood
- src/spokes/seo/README.md + docs/SURFACE.md + docs/programs/gtm-toolbox/spokes/seo-SPEC.md.
- Integrated
- Registry live + auto-fed to pa-site via /api/registry + /api/capabilities; cross-spoke (KG entity links, CI competitor gaps, Marketing/GA GSC handshake) + Spot rank instrumentation pending.
How to use it
- REST
- /api/spokes/seo/rank-trend
- MCP
- seo.rank.trend
Other Gtm Toolbox capabilities
- GTM Studio — artifact store + run ledger + commerce seam
- Benchmark-Outreach — find niche people + run value-first sequences
- GTM Agency Services (web + app development)
- GTM Market Inventory (build-ahead 'Spots')
- Technical-Recruiting Directory + comp-survey flywheel (GTM-F1)
- AI Inbound (AEO/GEO + capture)
- Competitive Intelligence (monitoring + gap findings)
- Content Development (governed lifecycle)
Capability detail sourced from the People Analytics Toolbox capability feed (source of truth), snapshot retrieved 2026-07-23.